Riipen

Marketing Plan – Story Starters

Number of Students Required: 1 Monte Creek Winery is looking for a marketing/communications student who wants to gain experience by helping us to creating content that is aligned with our vision, values and sector. A student with excellent writing, strong communication, skills in website management and interest in digital and traditional media would be the ideal candidate for this project. This co-op position will focus on: - Preparing and deploying strategic communications as part of a digital marketing plan. - Develop and implement advertising and promotional campaigns. - Project management. Phase 1: Marketing Plan – Story Starters Create a content development plan that discovers stories to be told about Monte Creek Winery. Come up with content ideas, timelines for completion, how to supporting photography/videography, distribution strategy and strategies to increase awareness and nurture engagement.

Content Writing & Collection - Story Starters

Number of Students Required 1 Monte Creek Winery is looking for a marketing/communications student who wants to gain experience by helping us to creating content that is aligned with our vision, values and sector. A student with excellent writing, strong communication, skills in website management and interest in digital & traditional media would be the ideal candidate for this project This co-op position will focus on - Preparing and deploying strategic communications as part of a digital marketing plan - Develop and implement advertising and promotional campaigns - Project management Will be determined by content marketing plan. Student will facilitate a series of brand story starters content based on new brand and the stories behind it. Combination of writing the content in-house and hiring content writers to complete more technical content writing. Include collection of photography/videography for a multi-media experience including hiring professionals to execute a photoshoot/videoshoot

Marketing Plan – Winery Events

Number of Students Required 1 Monte Creek Winery is looking for a marketing/communications student who wants to gain experience by helping us to creating content that is aligned with our vision, values and sector. A student with excellent writing, strong communication, skills in website management and interest in digital & traditional media would be the ideal candidate for this project This co-op position will focus on - Advertising and promotions of Winery Events - Identifying Advertising opportunities - Developing Materials and Tickets Develop and implement advertising and promotion campaigns around supporting events that Monte Creek Winery is hosting: identifying advertising opportunities (radio, TV, Facebook/Instagram), developing printed materials such as posters, social media campaign, newsletter content, website events and ticket sales.

Special Project Management – OceanWise Campaign

Number of Students Required 1 Monte Creek Winery is looking for a marketing/communications student who wants to gain experience by helping us to creating content that is aligned with our vision, values and sector. A student with excellent writing, strong communication, skills in website management and interest in digital & traditional media would be the ideal candidate for this project This co-op position will focus on - Marketing plan for OceanWise - Collaborating with OceanWise Restaurants - Developing Materials Creating a marketing plan for an OceanWise Campaign that will run this summer. Collaborating with OceanWise restaurants to run a wine and dine feature where part of the proceeds supports OceanWise. Promotion is designed to run in upper echelon restaurants in Vancouver and Calgary. In doing this campaign, the student will also develop some recipe cards by facilitating chef/wine paired dishes.

Special Project Management – Winery Donation Campaign

Number of Students Required 1 Monte Creek Winery is looking for a marketing/communications student who wants to gain experience by helping us to creating content that is aligned with our vision, values and sector. A student with excellent writing, strong communication, skills in website management and interest in digital & traditional media would be the ideal candidate for this project This co-op position will focus on - Marketing plan for donations Campaign - Collaborating with Tasting Room Team on Logistics - Blog Posts, social media Creating a marketing plan for a donation Campaign that will run this summer. Collecting donations through the tasting room that will be donated to a cause in the month of July. Collaborating with the Tasting Room team on logistics like which organization we will be supporting, how will funds be collected, goals of the campaign, developing content for a press release, blog post and social media, and how to promote the campaign.

Special Project Management – POS Materials

Number of Students Required 1 Monte Creek Winery is looking for a marketing/communications student who wants to gain experience by helping us to creating content that is aligned with our vision, values and sector. A student with excellent writing, strong communication, skills in website management and interest in digital & traditional media would be the ideal candidate for this project This co-op position will focus on - Point of Sale Marketing Materials Generation of point of sale materials for the tasting room and wholesale team. Includes price tags, accolade cards, datasheets, neck tags, shelf talkers, etc. Developing the creative in-house or with designer. Then collecting quotes from print shops to get the items into production. Ensuring proper distribution.

Public Relations