Marketing Plan – Story Starters
Project scope
Categories
Communications Market research Hospitality, tourism & culinary artsSkills
content creation digital marketing website management promotional campaigns content development marketing communications distribution strategies videography strategic communication marketing planningNumber of Students Required: 1
Monte Creek Winery is looking for a marketing/communications student who wants to gain experience by helping us to creating content that is aligned with our vision, values and sector. A student with excellent writing, strong communication, skills in website management and interest in digital and traditional media would be the ideal candidate for this project.
This co-op position will focus on:
- Preparing and deploying strategic communications as part of a digital marketing plan.
- Develop and implement advertising and promotional campaigns.
- Project management.
Phase 1: Marketing Plan – Story Starters
Create a content development plan that discovers stories to be told about Monte Creek Winery. Come up with content ideas, timelines for completion, how to supporting photography/videography, distribution strategy and strategies to increase awareness and nurture engagement.
- Content Plan
- Distribution Strategy
- Create a shot list for photography/videography.
· Weekly meetings
· As needed access to supervisor
About the company
Through quality, innovation and sustainability, Monte Creek Winery in the Thompson Valley is turning unique growing conditions into award-winning premium wines. The winery offers expansive views of the Thompson Valley, showcasing vineyards with the backdrop of the river, hills, forests and hoodoos, all of which are home to wildlife. Monte Creek Winery is situated on a 1,200-acre property, with 75 acres of grapes planted in the Thompson Valley, plus 40 planted acres in the Similkameen Valley. With a focus on sustainable and regenerative farming, the wines made at Monte Creek Winery are a celebration of the purpose and place.
In the spacious tasting room and guest centre with its distinctively picturesque views, visitors are welcomed with
warm hospitality to enjoy a tasting, shop for local products, dine seasonally, or host private events. The grounds,
greenhouse, and winery await you. Until your next visit, discover more at montecreekwinery.com