Social Media & SEO Launch Campaign for Plantaform Rejuvenate 🌿✨
To introduce Plantaform's award-winning Rejuvenate Smart Garden into the Alberta market through a highly engaging social media campaign . This specialized project aims to generate excitement around the product, drive significant pre-orders, and establish The Wheelbarrow Gardener as Alberta’s exclusive provider of this innovative, NASA-inspired gardening technology. The Wheelbarrow Gardener is the ONLY authorized Alberta reseller of the revolutionary Plantaform Rejuvenate Smart Garden . This Canadian innovation was a Dragons' Den winner and took home the CES 2025 Best of Innovation award in the Food & AgTech category. Using NASA-developed fogponics technology, Rejuvenate offers effortless indoor gardening—even through Alberta’s challenging winters. Why This Project Is Perfect for Learners Hands-on exposure to real-world social media marketing for an innovative product launch. Opportunity to apply classroom marketing concepts—from content planning to influencer outreach. Gain practical experience with visual storytelling and brand-building across multiple social platforms. Mentorship and feedback from The Wheelbarrow Gardener team, who will implement selected strategies in a live campaign.
Facebook Strategy and Content Plan for The Wheelbarrow Gardener
Project Overview: Facebook Strategy and Content Plan for The Wheelbarrow Gardener The goal of this project is to create a focused and effective Facebook strategy tailored to The Wheelbarrow Gardener’s target audience. This includes designing engaging, educational, and informative content that aligns with the company’s values while strategically reaching potential clients. Key Steps for Students: Audience Research: Conduct detailed research to identify The Wheelbarrow Gardener’s ideal clients on Facebook. Explore client demographics, interests, and online behaviors specific to the platform. Content Calendar Creation: Develop a comprehensive content calendar for Facebook posts, ensuring consistent and strategic scheduling to maximize engagement. KEY:: Balance a mix of educational, promotional, and community-focused content. Content Development: Create visually appealing, engaging, and informative posts tailored to Facebook’s format and audience preferences. Incorporate topics such as gardening tips, seasonal advice, eco-friendly practices, and unique services offered by The Wheelbarrow Gardener. Targeted Advertising and Engagement: Develop and implement a plan for Facebook-specific advertising to reach the right clients. Utilize tools like audience targeting, boosted posts, and engagement campaigns to optimize visibility and conversions. By the end of this project, students will deliver a detailed and actionable Facebook content plan and strategy that helps The Wheelbarrow Gardener connect with its audience, build brand awareness, and drive business growth.
Social Media Strategy and Content Creation for The Wheelbarrow Gardener
The main goal for the project is to create a comprehensive social media strategy and content plan for The Wheelbarrow Gardener. This includes creating engaging and informative social media posts for several weeks, as well as developing a plan to target the right clients for the company. This will involve several different steps for the students, including: - Researching the company's target audience and ideal clients. - Creating a content calendar for social media posts across platforms such as Facebook Business, Instagram, Google Business, Nextdoor, and LinkedIn Business. - Developing engaging and informative social media posts that align with the company's values and services. - Implementing a plan to target the right clients through social media advertising and engagement.
Vertical Gardening Systems Expansion Project
The main goal for the project is to expand the product line of The Wheelbarrow Gardener to include vertical gardening systems for both indoor and outdoor use. The company is seeking help to find the best vertical gardening systems, compare them, ensure they match the company values, explore drop shipping options, and determine the best way to market and provide them to customers across Canada through the current ecommerce platform.
Social Media Strategy and Content Creation for The Wheelbarrow Gardener
The main goal for the project is to create a comprehensive social media strategy and content plan for The Wheelbarrow Gardener. This includes creating engaging and informative social media posts for several weeks, as well as developing a plan to target the right clients for the company. This will involve several different steps for the students, including: - Researching the company's target audience and ideal clients. - Creating a content calendar for social media posts across platforms such as Facebook Business, Instagram, Google Business, Nextdoor, and LinkedIn Business. - Developing engaging and informative social media posts that align with the company's values and services. - Implementing a plan to target the right clients through social media advertising and engagement.
Logo Redesign for The Wheelbarrow Gardener
The main goal for the project is to redesign the logo for The Wheelbarrow Gardener to better reflect the company's focus on sustainable landscape solutions and appeal to environmentally-minded homeowners, businesses, and HOAs in Edmonton. The new logo should incorporate elements of xeriscaping, pollinator-friendly gardens, and organic practices, while also emphasizing the company's commitment to water-saving and resource-conscious choices. The logo should aim to enhance brand recognition and align with the company's core values.