To introduce Plantaform's award-winning Rejuvenate Smart Garden into the Alberta market through a highly engaging social media campaign. This specialized project aims to generate excitement around the product, drive significant pre-orders, and establish The Wheelbarrow Gardener as Alberta’s exclusive provider of this innovative, NASA-inspired gardening technology.

The Wheelbarrow Gardener is the ONLY authorized Alberta reseller of the revolutionary Plantaform Rejuvenate Smart Garden. This Canadian innovation was a Dragons' Den winner and took home the CES 2025 Best of Innovation award in the Food & AgTech category. Using NASA-developed fogponics technology, Rejuvenate offers effortless indoor gardening—even through Alberta’s challenging winters.

Why This Project Is Perfect for Learners

• Hands-on exposure to real-world social media marketing for an innovative product launch.
• Opportunity to apply classroom marketing concepts—from content planning to influencer outreach.
• Gain practical experience with visual storytelling and brand-building across multiple social platforms.
• Mentorship and feedback from The Wheelbarrow Gardener team, who will implement selected strategies in a live campaign.

Student Deliverables

1. Social Media Strategy

• Research Alberta-based audiences (urban gardeners, eco-conscious consumers) and propose key platforms (Instagram, TikTok, Facebook, etc.) for maximum reach.
• Develop a focused social media content plan (4–6 weeks) that incorporates product highlights, creative visuals, and compelling copy.

1. Content Creation & Scheduling

• Design graphics, reels, or short videos that showcase Rejuvenate's benefits and unique fogponics technology.
• Create a posting schedule with captions, hashtags, and engagement tactics (polls, Q&A, etc.).

1. Engagement & Growth Tactics

• Propose methods to attract followers and build brand awareness (giveaways, polls, user-generated content).
• Outline potential collaborations (local micro-influencers, garden bloggers) to increase credibility and buzz.

Why This Project Is Perfect for Learners

• Hands-on exposure to real-world social media marketing for an innovative product launch.
• Opportunity to apply classroom marketing concepts—from content planning to influencer outreach.
• Gain practical experience with visual storytelling and brand-building across multiple social platforms.
• Mentorship and feedback from The Wheelbarrow Gardener team, who will implement selected strategies in a live campaign.