Fanshawe Capstone

To deliver your stated goals as well as extras as Fanshawe will provide you with students from 4 degree programs (Marketing, Management, Accounting and Human Resources.

Market Research & Campaign for a Shopify App

Our company has developed an innovative plug in for Shopify stores that will help to increase conversion rate and sales. We would like to work with students to conduct market research and design a campaign for our new product, DBargain . This will involve several different steps for the students, including: Familiarizing themselves with our Shopify app Conducting market research to identify the target audience and their preferences Developing a marketing plan outlining the campaign goals and target market Planning types of campaign content to create for target outreach. Outline the budget and timeline for the respective campaign Identifying metrics to monitor throughout the campaign Successful team members have the opportunity to be considered for future marketing and sales openings at Digital Bargain Inc.