UK Company seeking HubSpot integration with MS Outlook & LinkedIn

Over the years Future Care have accumulated some 4,500 MS Office Outlook and 1,800 LinkedIn contacts. Although some are categorised, all contacts and LinkedIn contacts need to be ‘cleaned’ for efficient and effective marcoms and moved over to a CRM for sharing with colleagues to carry out campaigns etc.. I have started to migrate to HubSpot – free version but have not gotten very far. We are happy to remotely work with institutions in the USA and provide remote access to our system to facilitate migration to a CRM.

Consumer Behaviours/Marketing: baby remote monitors health/wellbeing anywhere

Future Care (FC) needs to research consumers behaviour and motivation for purchasing a smart connected infant monitoring device - Whether and When to Worry! The students / teams can build on previous research carried out in the UK. We are keen to have this research applied to different markets, personas, unique motivations indicative of their country's culture, ethnicity, access to health and wellness resources, socio-economic factors and including LGBT groups who are parenting. This will help FC to create marketing personas, develop narratives, and differentiate itself from what is currently available on the retail B2C baby monitor market. We understand that this is a big topic. So, we are happy to collaborate and led by the course specialist in establishing manageable bit size chunks of this bigger picture. We will work with a university and their suggestion for a research programme that is in keeping with their university's course's remit, student's capabilities, resources and time constraints. Certainly, due to COVID and the changing nature of the retail market, B2C communications needs a better understanding of 'niche' motivations, expressed by each group and the niche online services/channels to reach out to these groups, make purchasing decisions and purchases. Another aspect of this behaviour and market/marketing research is what is the consumer’s understanding between what FC is offering and how FC’s B2C infant wearable product ‘Puffin™’ is perceived compared to its competitors? In short, we need to build-on / challenge what we currently understand across consumer behaviours and seek to validate the value proposition/purchasing ‘triggers’ according to each of our target market personas: A. FIRST TIME PARENTS/partnerships B. SINGLE PARENTS (male & female) C. GRANDPARENTS D. LGBT parents E. B2B e.g. Nannies, Nursery owners, Mother & Toddler play group owners, Foster parents, Adoption agencies We also need to understand the ‘pushback’ – why do parents NOT want to purchase such a device, yet they will spend more than £00’s on designer baby products, branded goods and elaborate buggies and infant car seats.

Enhancing Health Management in Care Homes through Data Analytics

The project aims to explore how the implementation of the NHS/UK "National Early Warning Score" (NEWS2) in residential and nursing care homes can be optimized through data analytics and visualization. The primary goal is to improve the proactive management of residents' health, particularly those with long-term conditions, by analyzing wider determinants of health. This project seeks to identify patterns and trends that could lead to a reduction in unnecessary hospital admissions. By leveraging classroom knowledge in data analytics, students will assess the effectiveness of NEWS2 and propose enhancements. The project involves analyzing existing health data, identifying key health indicators, and visualizing data to support decision-making in care homes. - Analyze the current use of NEWS2 in care homes. - Identify and evaluate wider determinants of health affecting residents. - Develop data visualizations to highlight key health trends and patterns. - Propose actionable insights to improve health management and reduce hospital admissions.

Animation & Brand Stroytelling for Infant Wearable Remote Monitoring Device

Future Care (FC) needs a less than 1minute animation to tell our Company and Brand story. This will be used for quickly communicating to investors, grant funding, our website, crowdfunding etc.. We need a creative and strategic approach to encapsulate the business and convey our ONE Product/ TWO Markets approach: Puffin™ - Consumer and PuffinPLUS™ - Medical. We need a short animation that highlights are ethos, integrity, and ethics. Most importantly that despite our product being sold to consumers it is the same as the medical grade equivalent. We have also done some work on target audience personas and competitor gap analysis. Website domains have been secured. If time and resource permits there is scope to create similar animations to communicate more detailed and focused story on aspects of our product and education of our users.