College of the North Atlantic
College of the North Atlantic
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Social Media Marketing Plan

Closed
Happy Eco Media
Happy Eco Media
Surrey, British Columbia, Canada
Grant Brown
Founder
2
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy
Skills
target market media management positivity strategic marketing marketing marketing planning social media strategy social media content social media marketing
Details

Happy Eco News is growing rapidly and looking to become the go to source of positivity in the vast sea of unpleasant environmental news stories.

We are looking for social media wizards to help us develop a social media marketing plan to increase awareness, engage our target market and nurture engagement. We would then like the plan to be implemented and maintained.

Based on our goals, we are looking for the student(s) to work on the following:

  • Strategic Marketing Plan
  • Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site
  • Social Media Management: overseeing different channels that we own and keeping them up-to-date
  • Content Development
  • SEO Strategies & Recommendations
  • Other marketing-related tasks

The goal is for the student(s) to help us analyze our current social media strategy and improve where necessary. We would like students to develop and implement a marketing plan so that we can effectively promote our story through the most compelling content!

Deliverables
No deliverables exist for this project.
Mentorship

More than willing to provide feedback and answer any questions students may have throughout the process. I hope that my 20 plus years as a marketing professional in B2B clean technology can provide some extra insight and mentoring. I am always available to talk if anyone on my team needs help. Weekly Zoom updates are welcome.

About the company

Company
https://happyeconews.com/
Surrey, British Columbia, Canada
2 - 10 employees
Non-profit, philanthropic & civil society, Media & production, Publishing & printing

Happy Eco News is dedicated to providing positive news commentary and events to benefit the environment. Our goal is to help people understand that there is still reason for hope and to help promote good people doing good things.

1. Help alleviate eco-anxiety and climate grief by proving that all the news is not bad. That there are good people doing good things, and there are lots of them doing it.

2. Help promote the good people who are doing good things. The people doing the work are not necessarily the best at self-promotion. Happy Eco News will help them get noticed and raise awareness of them, their projects, and their causes.

Help us. Help good people do good things.