The Clean Divorce is seeking to promote its Freedom Roadmap, a resource designed to assist individuals navigating separation and divorce. The goal of this project is to develop and execute a short-term social media marketing campaign that effectively reaches and engages the target audience. The campaign should focus on raising awareness about the Freedom Roadmap and its benefits, encouraging interaction and sharing among users. Learners will apply their knowledge of digital marketing strategies, content creation, and analytics to design a campaign that resonates with the audience. The project will involve researching the target demographic, selecting appropriate social media platforms, and crafting compelling content. The team will also track engagement metrics to assess the campaign's effectiveness and provide insights for future marketing efforts.

The project deliverables include a comprehensive social media marketing plan outlining the campaign strategy, target audience, and content calendar. Learners will create and schedule engaging social media posts, including graphics and captions, tailored to the Freedom Roadmap's message. Additionally, a report analyzing the campaign's performance, including engagement metrics and recommendations for improvement, will be provided. The deliverables should demonstrate the learners' ability to apply marketing principles and measure campaign success effectively.