Providence College’s Marketing Management in Competitive Environments MBA course provides students with a comprehensive understanding of strategic marketing principles, focusing on consumer decision-making and the creation of marketing plans aligned with organizational goals. Through this collaboration, learners will strengthen their analytical skills in customer, competitor, and company assessments, and develop strategic marketing recommendations in product, pricing, communication and distribution.

Employers are expected to engage in regular communication, provide pertinent information needed for project success, and attend the final presentation. Constructive feedback on students' work through the Riipen platform will be invaluable to help learners grow professionally and understand real-world expectations in marketing.

Employers will receive:

• A comprehensive marketing plan outlining the students’ analysis, findings, and strategic recommendations. This includes a company overview, industry analysis, environmental analysis, and a summary of gaps/recommendations for future improvements.
• A final presentation where learners will present their project results and answer any questions, giving you insights into the proposed strategies and plans.