Strategic Business Development Plan for Synclusiv Inc.

Synclusiv Inc., a small DEI consulting firm, seeks to enhance its market presence and client acquisition through a well-defined business development strategy. The project involves conducting a comprehensive analysis of the current competitive landscape and identifying potential client segments. Learners will apply their knowledge of business strategy and market analysis to evaluate Synclusiv's position in the DEI consulting industry. The project aims to identify key differentiators and opportunities for growth. By understanding competitor strengths and weaknesses, the team will propose actionable strategies to improve Synclusiv's market reach and client engagement. This project provides an opportunity for learners to integrate classroom concepts with real-world business challenges.

Marketing and Communications

The goal of this project is to contribute to the planning and execution of Synclusiv’s Marketing and Communications (MARCOM) strategy, enhancing the organization's brand presence and engagement across multiple channels. The intern will focus on creating and refining digital and print content, including managing updates to the website, drafting newsletters, and designing marketing materials such as 1-pagers and templates. Additionally, the intern will support initiatives related to Synclusiv’s podcast, social media campaigns, and speaking engagements, as well as help foster partnerships aligned with the company’s mission of promoting diversity, equity, and inclusion in workplaces. This experience aims to provide the intern with practical skills in integrated marketing communications, content development, and strategic outreach while contributing meaningfully to Synclusiv’s impact and growth.

Training Facilitation Guides

Our consulting firm provides Diversity, Equity and Inclusion training for employees, to promote safe and inclusive workplaces. To make training more convenient, we hope to transform our training programs into both online courses and turnkey facilitation kits. We would like to work with students to transform our training materials into more accessible formats for external facilitation. Based on this information, students can create simple and visual facilitation guides. Tasks include: Gathering relevant course materials and other resources. Designing a simple and clear facilitation guide format/template. Reviewing our existing training materials and making recommendations on what to include in the facilitation guides. Assisting in designing the course training materials.

Diversity, Equity, and Inclusion Assessment Tool Automation

The main goal for the project is to support the automation of Synclusiv Inc.'s diversity, equity, and inclusion assessment tool. This will involve several different steps for the learners, including: - Understanding the current diversity, equity, and inclusion assessment tool and its manual processes. - Identifying areas within the tool that can be automated to improve efficiency and accuracy. - Developing software or tools to automate the assessment process. - Testing the automated tool and making necessary improvements based on feedback.