Website Optimization for Enhanced Search Visibility

Simcoe Cosmetic Clinic seeks to improve its online presence by optimizing its website for better search engine visibility. The goal of this project is to enhance the website's quality and ensure it is Google-friendly, thereby increasing its ranking in search results. The project involves conducting a comprehensive analysis of the current website to identify areas for improvement, such as loading speed, mobile responsiveness, and user experience. Additionally, the project will focus on integrating 15 to 20 relevant keywords that align with the clinic's services to boost search engine optimization (SEO). By applying classroom knowledge of digital marketing and web development, learners will have the opportunity to work on real-world SEO strategies and website enhancement techniques.

Social Media Marketing Campaign

Our company is Med spa which opened in March 2022 and offers non-surgical rejuvenation like, Botox Filler, PRP and more. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Digital Content Creation

Our company offers none surgical rejuvenation procedures. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Sales Forecasting Analysis

Our company wishes to have a current and accurate sales forecast so that we are able to allocate resources appropriately in the coming months and years. In this project, students will analyze organizational assets including personnel, strategic records, pricing, and promotion. Using these resources, we would like you to construct a sales forecast with a predictive model for the next two years of operations, including monthly projections. This will involve several different steps for the students, including: Analyzing our current organizational assets for metrics that will affect our sales. Analyzing historical sales trends and comparing our previous forecasts to actual results. Constructing a model to predict sales including projectable market shifting events. Creating a report including research, analysis and the sales forecast. Developing multiple predictions using conservative and aggressive approaches.