Enhancing Digital Presence and Data Optimization for Lee Laa Lou Inc.
Open
Vaughan, Ontario, Canada
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level
Project scope
Categories
Data analysis Videography Digital marketing Search engine optimizationSkills
operational efficiency brand messaging brand awareness newsletters competitive analysis database tuning content development marketing content creation metadataImprove website SEO to increase visibility and organic traffic.
Develop engaging newsletters to keep audiences informed and engaged.
Create high-quality online content, including product showcase videos, to enhance brand awareness.
Organize and optimize sales data for better decision-making and operational efficiency.
Website SEO Optimization:
- Conduct keyword research and competitor analysis.
- Optimize on-page SEO, including metadata, headings, and content structure.
- Provide recommendations for improving website performance.
Newsletter Content Development:
- Create engaging and informative email content for customer outreach.
- Design templates for consistent branding and readability.
- Develop a content calendar for regular newsletter distribution.
Online Content Creation (Product Showcase Videos):
- Plan and script product showcase videos.
- Edit and produce engaging visual content for marketing purposes.
- Align content with brand messaging and audience preferences.
Data Management & Optimization:
- Organize and structure sales data for improved accessibility.
- Identify trends and insights to support business decisions.
- Implement strategies for database optimization and efficiency.
Regular meetings
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Company
We create fun and educational products and content to make learning and teaching languages and cultures more accessible.