Our company helps early-stage startups and small businesses grow through strategic digital marketing services. While we’ve developed a range of campaigns, consistent execution has been challenging due to limited capacity.

We’re looking to collaborate with students to manage and execute our digital content rollout.

This project will involve several key steps for students, including:

• Learning about our target audience, service offerings, and positioning in the startup ecosystem.

• Reviewing and preparing marketing materials such as social media posts, email templates, and landing pages.

• Posting and scheduling content based on our marketing calendar to boost website traffic and engagement.

• Monitoring our online channels and keeping them updated and aligned with brand messaging.

Bonus steps may include:

• Recommending SEO improvements for better Google visibility.

• Identifying content opportunities or trends relevant to startup founders and entrepreneurs.

By the end of the project, students should demonstrate:

• A clear understanding of our target market, service offerings, and client pain points

• Consistent deployment of marketing content across social platforms and email

• Regular updates and management of our digital channels, ensuring alignment with our brand

Bonus steps may include:

• Recommending basic SEO improvements based on keyword research or audit tools

Final deliverables should include:

• A content deployment schedule

• Sample social posts, email drafts, and updated channel summaries

• A brief SEO or content improvement report (if applicable)