Premium Events & Design is preparing to launch a new marketing campaign aimed at showcasing its innovative event planning services. The company seeks to engage potential clients through compelling and cohesive content that highlights its unique offerings. The project involves editing and curating existing content to ensure it aligns with the campaign's objectives and resonates with the target audience. Learners will apply their knowledge of marketing principles and content creation to refine and organize materials, ensuring consistency in tone, style, and messaging. The goal is to produce a polished set of marketing materials that effectively communicate the brand's value proposition and attract new clients. Tasks will include, sifting through existing content, selecting appropriate visuals, editing photos and video, and ensuring all materials meet the company's branding guidelines.

The project deliverables will include a curated set of marketing materials ready for deployment in the upcoming campaign. This will consist of edited selected visuals, and a style guide to ensure consistency across all platforms. Learners will provide a final report summarizing the changes made and the rationale behind their content curation decisions.