Multi Disciplinary Applied Research and Innovation Projects - Spring/Summer Semester
Website Development
Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.
Store Layout Optimization
We have been serving customers for decades, and we would like to increase sales in our store. We believe that changing the layout of our shop could lead to more revenue per customer. We would like to collaborate with students to generate profitable layouts for our store. This will involve several different steps for the students, including: Familiarizing themselves with our products and services. Researching commonly used floor plans in stores. Considering factors such as traffic flow, customer behaviour, product placement, displays, and customer amenities. Creating a blueprint of a recommended store layout. Bonus steps in the process would also include: Recommending changes to improve our store’s accessibility.