College of the North Atlantic
College of the North Atlantic
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Tourism Management

Open Closing on February 1, 2025 / 2 spots left
Thompson Rivers University (TRU)
Thompson Rivers University (TRU)
Kamloops, British Columbia, Canada
Jamie Noakes
Business Co-op Coordinator
(34)
6
Timeline
  • February 14, 2025
    Experience start
  • February 18, 2025
    Kick-off meeting
  • March 12, 2025
    Mid check-in
  • April 12, 2025
    Final presentation
  • April 16, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Marketing strategy Law and policy Hospitality, tourism & culinary arts
Skills
marketing strategies strategic planning analytical thinking resource management policy development tourism management experience design policy proposal project management software market research
Learner goals and capabilities

This program immerses learners in the practical aspects of tourism management by engaging them with industry-relevant projects. Participants will enhance their skills in technology application, resource management, marketing strategies, and policy development. By working on real-world challenges, learners will develop strategic plans, propose innovative solutions, and gain hands-on experience with industry tools. This experience prepares them for successful careers in the tourism sector by fostering critical skills such as problem-solving, collaboration, and analytical thinking.

Learners

Learners
Undergraduate
Intermediate levels
20 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables
  • Tourism experience design using management software
  • Comprehensive resource management plan
  • Detailed marketing strategy with implementation plan
  • Policy proposal with evaluation framework
  • Market research report
  • Final presentation
Project timeline
  • February 14, 2025
    Experience start
  • February 18, 2025
    Kick-off meeting
  • March 12, 2025
    Mid check-in
  • April 12, 2025
    Final presentation
  • April 16, 2025
    Experience end

Project Examples

Requirements
  • Design a virtual tour experience
  • Create a resource allocation plan for a local festival
  • Develop a marketing campaign for a new eco-tourism destination
  • Propose a policy to enhance sustainable tourism practices in a coastal region
  • Conduct a market analysis for a heritage site looking to increase visitor numbers
  • Evaluate the effectiveness of current tourism policies in a metropolitan area
  • Design a staffing plan for a boutique hotel during peak season
  • Create a digital marketing strategy for a regional tourism board

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Will you be able to provide a dedicated contact person who is available for [weekly/bi-weekly] sessions to address students' questions and respond to periodic messages throughout the project?

Commitment to providing feedback on project milestones (Project Plan, Draft Deliverable, Final Project Deliverable) and virtual attendance at students’ final project presentation.